About Salus Clothing

The brand

Salus, the Roman goddess of safety and well-being, perfectly represents what our brand stands for. We’ve chosen her name because, just like she was seen as a guardian of the people, we’re committed to protecting our customers with clothing that offers peace of mind in everyday life. At Salus Clothing, it’s all about keeping you safe, no matter where life takes you.

Our mission

At Salus Clothing, our mission is to revolutionise urban wear by combining cutting-edge safety features with modern style, empowering individuals to navigate the city with confidence and ease.

Our vision

Our vision is to lead the future of urban apparel by making advanced safety accessible to everyone. We believe that everyone deserves uncompromising protection, and we are dedicated to setting the standard for innovation and affordability. Through our commitment to quality and excellence, we aim to redefine what it means to be safe in the modern world.

Hi, I’m Jordan.

Driven by the need for safety in unpredictable situations, I began a mission to bring military-grade protection to the public. In response to the increasing threat of knife violence, I wanted to ensure that everyone has access to reliable protection when it matters most.

I spent 7 years in the Army but I felt there was zero protection in civilian life.

I joined at 18 – for the adventure.  The military opened up the world for me, but it also gave me an insight into the darker side of humanity.  Working in a reconnaissance platoon in London with the Scots Guards, I saw first hand how the military and emergency services were equipped with PPE but the public were unprotected until help arrived.  I left the Army determined to do something about it and create the UK’s best range of protective civilian clothes.